REALTORS® Expo 2027: technology, tools, and what's new for real estate professionals

The REALTORS® Expo is the trade show and exhibition floor held as part of the NAR Annual Conference & Expo, the largest real estate conference in the United States. The Expo features hundreds of exhibiting companies showcasing technology platforms, mortgage products, title and escrow services, property data tools, lead generation systems, CRM platforms, and professional development resources. Attendance is included with the NAR Annual Conference registration, making it accessible to all 100,000+ registered conference attendees. The Expo spans multiple days and is particularly valuable for REALTORS looking to evaluate new technology for their practice. Official event details at NAR Events.

The 2027 Expo is expected to feature: (1) AI-powered CRM and lead qualification — platforms using machine learning to score and prioritize buyer/seller leads by conversion probability; (2) Digital mortgage origination — lenders showcasing end-to-end digital mortgage applications, automated income verification, and same-day approval platforms; (3) Buyer agency technology — post-NAR settlement tools helping agents document and manage buyer representation agreements; (4) Virtual and 3D home tours — next-generation immersive showing technology; (5) Integrated transaction management — platforms combining MLS, offer management, e-signature, title, and mortgage into a single buyer journey. The NAR Technology Survey tracks which tools are seeing the highest adoption rates.

The Expo is most valuable for: (1) Practicing REALTORS who want to evaluate and upgrade their technology stack; (2) Brokers and team leads comparing CRM, transaction management, and productivity platforms for their offices; (3) Mortgage loan officers and brokers exhibiting or evaluating co-marketing opportunities with real estate agents; (4) Title and escrow professionals maintaining referral relationships; (5) Real estate technology company representatives building industry partnerships; (6) Real estate coaches and trainers looking for affiliate products. NAR member attendance at the Expo floor is generally free with conference registration — non-members may be able to purchase Expo-only passes. Verify current registration options at NAR Annual Conference registration.

The August 2024 NAR settlement and the resulting requirement for written buyer representation agreements has reshaped several Expo categories: (1) Buyer agency platforms have proliferated — vendors offering compliant representation agreement templates, digital signature workflows, and buyer consultation scripting; (2) Compensation transparency tools — platforms that document how buyer agent compensation is structured and disclosed; (3) MLS data access tools — with cooperative compensation no longer required on MLS, agents need third-party tools to research and negotiate buyer agent compensation offers; (4) Buyer education platforms — apps and portals helping buyers understand agency and compensation before they sign. The NAR settlement FAQ explains the practice changes driving these product categories.

The Expo typically features a large mortgage and lending section including: major national lenders (Rocket Mortgage, UWM, loanDepot) with agent co-marketing programs; title and settlement service companies; appraisal management companies (AMCs); mortgage technology vendors showcasing point-of-sale (POS) systems, automated underwriting enhancements, and co-branded pre-approval tools for REALTORS; HELOC and renovation loan specialists; down payment assistance program administrators; and rate alert / market monitoring platforms. For REALTORS, the key value in visiting mortgage exhibitors is finding preferred lender relationships that improve the transaction experience for clients. See the Loan Estimate guide for context on what clients experience through the mortgage process.